Hi,
Katherine here, Founder of All Things Better and writing to you as a big update is needed. I wanted to do this because it's a nice reminder that behind a brand with great looking emails and content is a real person/team of people supporting the company. This helps me feel connected to you all and I hope you feel connected to me and All Things Better.
So, here's a little glimpse into what's been going on.
When I co-founded Honest Health Co, it was born from a deep passion to help people take control of their health with products that are as transparent and effective as they are ethical. I have seen first hand what works for people and what doesn’t. Seeing people achieve their health goals fuels my passion and strengthens my purpose to create something even greater. It inspires me to extend my reach and help more people worldwide achieve their wellness potential. Over the months, I’ve grown, learned, and faced some challenges that have shaped me in ways I never could have predicted. Today, I’m thrilled to share a major milestone in this journey: Honest Health Co is becoming All Things Better.
Why the Change?
You might be wondering why we’re changing our name when we’ve spent months building a brand that many of you know and trust. The truth is, it hasn’t been a straightforward decision. It’s something that became necessary as we expanded our reach, and I’d like to share some insights from this process.
The Trademark Rollercoaster: Lessons in Ownership and International Growth
One of the most surprising challenges we’ve faced was around trademarks. As we started thinking globally and expanding our product line, we quickly learned that the name “Honest Health Co” was already trademarked in various regions. Navigating the complexities of international trademarks has been a real learning curve. It’s not just about finding a name that resonates with your mission—it’s also about making sure you have the legal rights to use it in every market you plan to operate.
We discovered that what works in one country can be a legal obstacle in another. Every country has its own rules, and we wanted to make sure that as we grew, we wouldn’t hit roadblocks that could delay our mission. So, after months of legal consultations, strategy meetings, and sleepless nights, we decided to take this challenge as an opportunity to create something even more aligned with our future.
This journey also coincided with some internal shifts, including a change in ownership. Emily and I created this brand together through our passion for helping people. We poured our love, sweat and tears into the brand and I wouldn’t be here today without Emily’s partnership, guidance, and support. I’m forever grateful for Emily and for her incredible skills to shape this brand. A huge thank you to Emily!
The Excitement of a New Chapter
What excites me most about this change is that All Things Better isn’t just a rebrand. It’s a relaunch that allows us to bring you even more. We’ll be rolling out new products in the future, refining our formulations, and expanding into more global markets—all while staying true to the values that guided us from the beginning. We’re still the same team, with the same commitment to creating products that serve you, only now we’re better equipped to bring you the absolute best.
With All Things Better, we’re not just changing our name; we’re raising the bar. This brand represents a more expansive vision, a stronger commitment to quality, and a future filled with innovation that I can’t wait to share with you.
What Does This Mean for You?
For those of you who have been loyal customers of Honest Health Co, I want to reassure you that our products aren’t changing—just the name on the label. We will continue to bring you the highest quality supplements, backed by the latest research and formulated with integrity. I can't thank you enough for your unwavering support, every purchase and review about our products.
To me, All Things Better symbolises progress without compromise. It’s a reflection of our journey, the lessons we’ve learned, and our commitment to being better in everything we do.
Looking Forward:
As we embark on this new chapter, I’m filled with excitement and gratitude. We’ve come a long way, but this is just the beginning of what’s possible. The hurdles we’ve faced have only made us stronger and more determined to continue making a positive impact on your health.
Thank you for being part of this journey with us. I’m so proud of what we’ve built and can’t wait for you to experience everything All Things Better has to offer.
Here’s to a future of health, integrity, and a commitment to making all things better for you.
With gratitude,
Katherine Hay
xx
Founder & CEO of All Things Better.
